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eBook details

• Title: Media Gender Stereotypes and Interpretations by Female Generation Y (Report)
• Author : Forum on Public Policy: A Journal of the Oxford Round Table
• Release Date : January 22, 2010
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 262 KB

Description

Introduction The topic for this discourse has simmered for a number of years and was triggered by a class discussion round gender stereotypes and media representations. A class of mainly female, year three university design students were asked to describe their perceptions round gender attributes and traits. The response from the female students described men as idiots, wastes of space, incompetent and fools; women were in control, savvy and could do anything. This discussion, coupled with observations over a ten-year period identified a shift in how many young female design students referenced women in their evaluations and resultant creative executions. Referencing female physicality in their executions seemed to hold no barriers for them be it a position of hegemony or sexualisation. In referencing masculinity they often take the popular media position of mockery, "Suddenly, masculinity is not made by men, but is determined by women. Women define it, women chastise it" (Salzman, Matathia and O'Reilly 2005, 120).

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