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eBook details

• Title: Media Imperialism and Its Revisionist Approach Revisited: Toward a Synthesized Analytical Framework of Television Globalization in China (Report)
• Author : China Media Research
• Release Date : January 01, 2011
• Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
• Pages : * pages
• Size : 262 KB

Description

Introduction During the last three decades, television broadcasting in China has undergone rapid transformation in terms of audience reach, content, production values, alongside the management style of television stations. These changes have not taken place in isolation, but in the context when China has opened up and its television sector dramatically increased contacts with the outside world. However, perhaps justified by the fact that the Chinese party-state still controls media, the majority literature in the field sees the development of Chinese television as primarily a national exercise (e.g. Lee et al., 2007; Qian, 2002; Zhao and Guo, 2005). While many studies question the normative Four Theories of the Press which assumes nation-state's monopolistic role in Communist media systems (Siebert et al., 1956), focusing on the extent to which market reform has relaxed the party-state control and the implications of this for the shift of the Chinese media to a more libertarian model (e.g. Lee, 1994, p. 16; Winfield and Peng, 2005, p. 268), they have seldom advanced an alternative theoretical approach to decipher the global influences on Chinese media and television.

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